Bengal's Haringhata Blue drinking water partners with Indian Railways – GetBengal story

Indian Railways, especially Eastern Railways, inked a partnership with Haringhata Blue, manufacturers of pure drinking water and is now set to be offered to railway travellers across key routes. Haringhata Blue is a brand of the West Bengal Livestock Development Corporation Limited (WBLDCL), a government undertaking of West Bengal. Launched three years back, this brand has steadily established itself as a trusted name in the region.

Haringhata Blue drinking water is currently distributed to educational institutions, hospitals, government offices, and business organisations along with Volvo buses operating in South Bengal, helping the brand steadily build a solid reputation for quality and reliability. WBLDCL has engaged in numerous B2B meetings to expand its distribution to expand its business and clients who value high-quality packaged drinking water.

According to a senior official of WBLDCL, "A consumer’s first consideration while choosing any product is its benefits, but health benefits take top priority with drinking water." He also added, Haringhata Blue drinking water promises natural taste, high safety standards, and guaranteed purity." 

The product undergoes rigorous quality checks to maintain these high quality standards. These steps ensure that every bottle is both safe and refreshing. Enriched with essential minerals like sodium and magnesium, the water is formulated to support hydration and health. Available in various sizes—from a compact 200-ml bottle to a larger 20-liter jar—Haringhata Blue meets the need of different consumer segments, including single person to large groups.

This recent collaboration with Indian Railways is expected to significantly enhance Haringhata Blue’s product accessibility. Passengers can now enjoy the convenience of purchasing Haringhata Blue drinking water during their rail journeys, courtesy the Indian Railway Catering and Tourism Corporation (IRCTC).

Additionally, Haringhata Blue has recently signed supply agreements with several restaurant chains. Not only in South Bengal, WBLDCL  has plans to extend its reach to North Bengal by mid-2025.

With this new partnership with Indian Railways, Haringhata Blue is set to become an increasingly familiar and trusted choice for safe, pure, and refreshing hydration throughout West Bengal and beyond.